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How Do Millennial Marketers Score and Turn Singles to Home Runs?
The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), has turned around...
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How Different Are Social Media Metrics for B2B and B2C Companies?
“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key metrics are likely to differ. For...
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Is Your Social Media Strategy Based on Social Intelligence, or Guesswork?
Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper planning before execution of a...
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Data-Driven Marketing: How to Turn Customer Information Into Business Value
A recent Gartner report concluded that data-driven marketing turns customer information into business value, thus impacting marketing return on investment and justifying marketing spend. However, the...
View ArticleEmerging Trends: SMAC Convergence and its Impact on Businesses
The extensive usage of IT has been enabling businesses to run faster and effectively for years. Today, companies are increasingly capitalizing on digital ecosystems and are leveraging Social Networks,...
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